![\"Two](\"https:\/\/internshala.com\/blog\/wp-content\/uploads\/2021\/08\/How-to-create-a-careers-page-558x372.jpg\")
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You have posted an awesome job ad, and you know potential candidates will love it. Good job! But guess what they might want to do next? Visit your website, explore what you do, and get an insight into your work culture. So, do you have a career page that tells the right story? If not, let\u2019s get you started.<\/span><\/p>\n What to include in a career page?<\/b><\/p>\n The most common elements of a career page include:<\/span><\/p>\n I) job openings\u00a0<\/span><\/p>\n II) work environment and culture<\/span><\/p>\n III) company mission and core values<\/span><\/p>\n IV) benefits and perks<\/span><\/p>\n V) employee stories or testimonials<\/span><\/p>\n While incorporating all this in a <\/span>career site<\/b> may seem like a lot of work, it is time well spent as it educates the visitor about your company and convinces the right candidates to apply for jobs. An optimised career page shows that you care about what you do and invest in your employees who build your company. And who wouldn\u2019t want to work for a company like that?<\/span><\/p>\n Best practices to follow while creating your career page<\/b><\/p>\n 1. Know thy candidates<\/b><\/p>\n You can create candidate personas to know what kind of candidates you are trying to attract. Once you know these candidates and what they look for in a workplace, it will help you create a case for why they should join your company.\u00a0<\/span><\/p>\n Furthermore, you can include your existing employees in the process as they are already your ideal candidates. Ask them what they like about working at your company and what things they would have liked to see on the careers page when they were applying.<\/span><\/p>\n 2. Keep your career page consistent with your brand identity<\/b><\/p>\n A career page is part of your <\/span>employer branding<\/span><\/a> effort. So, it should follow your brand guidelines such as colors, fonts, images, logo, and tone. For instance, Bumble\u2019s career site uses the same colors as it does for its product.\u00a0<\/span><\/p>\n 3. Focus on usability<\/b><\/p>\n Make your career page user-friendly. Some of the things to keep in mind include:<\/p>\n I) page loading speed\u00a0<\/span><\/p>\n II) mobile and desktop optimisation so that the user has a pleasant experience regardless of the device and browser<\/span><\/p>\n III) search functionality if you have multiple offices or jobs across several categories<\/span><\/p>\n IV) similar jobs can be grouped under the same category<\/span><\/p>\n V) the career page should be a separate category and easy to find rather than being buried in another web page<\/span> Avoid asking users to log in and having a lengthy application process. While creating the application form, mark fields that are compulsory and give other relevant information so that they don\u2019t get an error message once they have already gone through all the steps.\u00a0<\/span><\/p>\n 5. Talk about your mission, company culture, and core values<\/b><\/p>\n With the \u2018Great Resignation\u2019 underway, it is more important than ever to talk about your mission, company culture, and the values that you uphold. To do this, think about your company\u2019s mission beyond profits and the values that each employee abides by to make it a reality.\u00a0<\/span><\/p>\n 6. Don\u2019t overwhelm the reader with too much information<\/b><\/p>\n While you may have a pretty awesome workplace, and there might be a lot to say, try to choose the most relevant information for your candidate personas.\u00a0<\/span><\/p>\n Let\u2019s take a look at Urban Company\u2019s career page for an example of this.<\/span> At the top of their career page, they offer two clear CTAs: \u2018View open positions\u2019 and \u2018Inside UC\u2019. The candidate can first assess what they are looking for and then explore more if they want to.<\/span><\/p>\n 7. Include visuals and videos<\/b><\/p>\n There\u2019s a good reason why Instagram and YouTube are amongst the top social networking sites. Using visuals and video has immense power when trying to get a message across.\u00a0<\/span><\/p>\n So try to complement your content with multimedia. However, refrain from including stock images and use images of your workplace and employees. For example, you can add employee stories with their images, pictures of any events that you may have conducted, and so on.\u00a0<\/span><\/p>\n When creating visual and video content, don\u2019t be afraid to try out unconventional ideas to break through the clutter. A <\/span>career page example<\/b> of this is Fiverr<\/a>, a global platform to hire freelancers.<\/span><\/p>\n![\"\"](\"https:\/\/internshala.com\/blog\/wp-content\/uploads\/2021\/08\/Career-page-example-1024x434.png\")
<\/span> \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Source<\/i><\/b>: <\/span><\/i>Bumble<\/span><\/i>
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\n<\/span><\/a>The global music-streaming platform Spotify uses the same conversational tone as it does in its marketing communication.<\/span><\/p>\n![\"\"](\"https:\/\/internshala.com\/blog\/wp-content\/uploads\/2021\/08\/Career-page-example-Spotify-672x341.png\")
<\/span><\/i>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/i>Source<\/i><\/b>: <\/span><\/i>Spotify<\/span><\/i>
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\n4. Make it easy to apply for a job<\/b>
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<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Source<\/i><\/b>: <\/span><\/i>Urban Company<\/span><\/i><\/a><\/p>\n\n