{"id":19928,"date":"2022-02-22T09:23:30","date_gmt":"2022-02-22T03:53:30","guid":{"rendered":"https:\/\/internshala.com\/blog\/?p=19928"},"modified":"2023-07-19T16:25:48","modified_gmt":"2023-07-19T10:55:48","slug":"from-a-science-student-to-a-digital-marketer","status":"publish","type":"post","link":"https:\/\/internshala.com\/blog\/from-a-science-student-to-a-digital-marketer\/","title":{"rendered":"From a science student to a digital marketer"},"content":{"rendered":"

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About the author: <\/i><\/b>Akshat Jain is a first-year MBA student who switched from science to digital marketing. He shares his experience of starting in a new field and his first experiences in the corporate world.<\/span><\/i><\/p>\n

What inspired you to get into digital marketing?<\/b><\/p>\n

Towards the end of my Bachelor\u2019s in science, I had appeared for IIT JAM. I was, unfortunately, not able to crack the exam, which disheartened me for a while. So, after graduating in the middle of the pandemic in 2021, I considered other science-related options like Master\u2019s in food technology and forensics, but none of them intrigued me.\u00a0<\/span><\/p>\n

After this, I started talking to various connections, including a cousin pursuing an MBA degree. I have always been curious about how advertisements work and had done a bit of content marketing during my college, so she suggested that MBA might be a good option to consider. That\u2019s how I realised that I was interested in marketing and advertising and decided to opt for an MBA in marketing. Moreover, I believe corporate life is dynamic, and there\u2019s always something to learn, so MBA felt like the right route to take.<\/span><\/p>\n

How did you land your first internship?<\/b><\/p>\n

While applying for an MBA, I also decided to start exploring the corporate world early on. That\u2019s when one of my friends suggested Internshala. In the beginning, I found it challenging to find an internship and was disappointed when I kept getting rejected. I had to research more on writing cover letters, appearing for interviews, and getting an internship. After facing some rejections and continuing to work on improving my application, I was finally able to land my first internship as a market research intern at Explorra Design Studio.\u00a0<\/span><\/p>\n

What did you work on during this internship? Did you face any challenges?<\/b><\/p>\n

During this stint, I researched our target audience and generated leads. This being my first internship, I faced the challenge of creating a work-life balance, but it was smooth sailing once I got used to it.<\/span><\/p>\n

You are currently interning as a content writing intern. How did you get this internship?<\/b><\/p>\n

Since I am pursuing a distance learning MBA program, I have more time on my hands. Therefore, I decided to keep interning to get hands-on experience and increase my chances of landing a job once I complete my course.\u00a0<\/span><\/p>\n

After the market research internship ended, I received an invitation regarding an internship at RankSoldier Digital Marketing Agency. It was a writing internship, and I was very excited about it! After I accepted the invitation, I went through a screening test which consisted of writing content on various niches. As it\u2019s an agency, it was pivotal to know how to write different kinds of content.\u00a0<\/span><\/p>\n

What are your responsibilities in your current role as a content writing intern?<\/b><\/p>\n

I am working as a HARO (Help a Reporter Out) writer. I answer queries from journalists and bloggers on behalf of many international clients in their fields of expertise such as real estate, digital marketing, and fitness. Beyond content writing, I am getting an overview of digital marketing and learning about various tools, such as Grammarly, Wordtune, Ubersuggest, and Google Keyword Planner.\u00a0<\/span><\/p>\n

What has your internship experience been like?<\/b><\/p>\n

Compared to my previous internship, this has been a more intensive internship as I have more responsibilities. As a result, I struggled initially, but once I got into the flow of writing, it got better. I might even get a PPO if I perform well! I am enjoying this internship so far, and I am thankful to my mentors for guiding me on my path.<\/span><\/p>\n

Do you<\/span><\/i> want to break into digital marketing, too? Check out these <\/span><\/i>digital marketing internships<\/span><\/i><\/a> or <\/span><\/i>fresher jobs<\/span><\/i><\/a>.<\/span><\/i><\/p>\n