{"id":21801,"date":"2024-01-29T20:59:55","date_gmt":"2024-01-29T15:29:55","guid":{"rendered":"https:\/\/internshala.com\/blog\/?p=21801"},"modified":"2026-07-21T15:56:06","modified_gmt":"2026-07-21T10:26:06","slug":"employer-how-to-hire-a-sales-manager","status":"publish","type":"post","link":"https:\/\/internshala.com\/blog\/employer-how-to-hire-a-sales-manager\/","title":{"rendered":"How to Hire a Sales Manager? A Complete Guide (2026)"},"content":{"rendered":"\n<figure class=\"wp-block-table\"><table class=\"has-pale-cyan-blue-background-color has-background\"><tbody><tr><td><strong>Summary:<\/strong> Hiring the right Sales Manager is crucial for driving revenue growth, improving team performance, and aligning sales strategies with business goals. This guide outlines a six-step hiring process &#8211; from identifying business needs and defining key skills to creating a compelling job description, conducting structured interviews, and making the final hiring decision.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>According to a study, a high-performing Sales Manager can help 75% of salespeople achieve their yearly targets. In today&#8217;s competitive business environment, it is paramount to hire a proficient Sales Manager who can lead your sales team, align strategies with business goals, and drive revenue growth.<\/p>\n\n\n\n<p>In this blog, we will learn how to hire a Sales Manager in six easy steps. By following these steps, you will be able to create an effective job description, conduct thorough interviews, and make informed decisions.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/internshala.com\/blog\/employer-how-to-hire-a-sales-manager\/#How_to_Hire_a_Sales_Manager_in_Six_Easy_Steps\" >How to Hire a Sales Manager in Six Easy Steps?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/internshala.com\/blog\/employer-how-to-hire-a-sales-manager\/#What_are_the_Different_Types_of_Sales_Managers\" >What are the Different Types of Sales Managers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/internshala.com\/blog\/employer-how-to-hire-a-sales-manager\/#How_Much_Does_it_Cost_to_Hire_a_Sales_Manager\" >How Much Does it Cost to Hire a Sales Manager?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/internshala.com\/blog\/employer-how-to-hire-a-sales-manager\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/internshala.com\/blog\/employer-how-to-hire-a-sales-manager\/#FAQs\" >FAQs<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Hire_a_Sales_Manager_in_Six_Easy_Steps\"><\/span>How to Hire a Sales Manager in Six Easy Steps?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you are wondering how to hire a good Sales Manager, follow the six easy steps given below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Identify Your Needs<\/h3>\n\n\n\n<p>Before you hire a Sales Manager, you need to have a clear understanding of your organization&#8217;s needs and requirements. You can start by conducting a thorough assessment of your organization\u2019s sales goals and challenges.&nbsp;<\/p>\n\n\n\n<p>Consider the following reasons for hiring a sales manager for your company.<\/p>\n\n\n\n<ul>\n<li>To bring strategic leadership to your organization and steer the sales team toward achieving business goals.<\/li>\n\n\n\n<li>To enhance sales productivity and performance.<\/li>\n\n\n\n<li>To build, motivate, and lead a high-performing sales team.<\/li>\n\n\n\n<li>To build and nurture customer relationships and contribute to customer satisfaction, loyalty, and long-term business partnerships.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: List Down Key Skills<\/h3>\n\n\n\n<p>If you are wondering how to hire a good Sales Manager, start by identifying the comprehensive skill set and qualifications that align with the specific needs of your organization. Here is a list of some key skills a good Sales Manager should possess.<\/p>\n\n\n\n<ul>\n<li>Extensive experience in Sales, with a proven ability to achieve and exceed targets.<\/li>\n\n\n\n<li>Prior experience in a leadership or management role.<\/li>\n\n\n\n<li>Strong interpersonal skills for conveying ideas clearly to the sales team and interacting effectively with clients.<\/li>\n\n\n\n<li>Industry-relevant knowledge to better understand market trends, customer needs, and the competitive landscape.<\/li>\n\n\n\n<li><a href=\"https:\/\/internshala.com\/blog\/problem-solving-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">Problem-solving skills<\/a> to navigate complex sales and optimize sales processes.<\/li>\n\n\n\n<li>Adaptability and flexibility to deliver targets and adapt to changing market conditions and customer preferences.<\/li>\n\n\n\n<li>Ability to analyze sales data and make data-driven decisions to improve the sales process.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large  desktop-image\"><a href=\"https:\/\/internshala.com\/post-job?utm_source=is_blog&amp;utm_medium=employer-how-to-hire-a-sales-manager&amp;utm_campaign=employer-web-banner\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"203\" src=\"https:\/\/internshala.com\/blog\/wp-content\/uploads\/2023\/10\/Post-your-job-nowweb-1024x203.jpg\" alt=\"Post job Banner\" class=\"wp-image-21409\" srcset=\"https:\/\/internshala.com\/blog\/wp-content\/uploads\/2023\/10\/Post-your-job-nowweb-1024x203.jpg 1024w, https:\/\/internshala.com\/blog\/wp-content\/uploads\/2023\/10\/Post-your-job-nowweb-672x133.jpg 672w, https:\/\/internshala.com\/blog\/wp-content\/uploads\/2023\/10\/Post-your-job-nowweb-1536x305.jpg 1536w, https:\/\/internshala.com\/blog\/wp-content\/uploads\/2023\/10\/Post-your-job-nowweb-2048x406.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full mobile-image\"><a href=\"https:\/\/internshala.com\/post-job?utm_source=is_blog&amp;utm_medium=employer-how-to-hire-a-sales-manager&amp;utm_campaign=employer-mobile-banner\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"256\" src=\"https:\/\/internshala.com\/blog\/wp-content\/uploads\/2024\/01\/Post-job-mobile-banner.jpg\" alt=\"Post job mobile banner\" class=\"wp-image-21492\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Create a Job Description<\/h3>\n\n\n\n<p>Creating a compelling <a href=\"https:\/\/internshala.com\/blog\/what-is-job-description\/\" target=\"_blank\" rel=\"noreferrer noopener\">job description<\/a> can help you attract potential candidates for your organization. A well-crafted job description clarifies the expectations of the job role and outlines the following points:<\/p>\n\n\n\n<ul>\n<li>About the Company<\/li>\n\n\n\n<li>Job Title<\/li>\n\n\n\n<li>Job Overview<\/li>\n\n\n\n<li>Key Responsibilities<\/li>\n\n\n\n<li>Qualifications and Skills<\/li>\n\n\n\n<li>Offered Salary (optional)<\/li>\n\n\n\n<li>Benefits and Perks (optional)<\/li>\n\n\n\n<li>CTA (How to Apply)<\/li>\n<\/ul>\n\n\n\n<p>Also, check out the <a href=\"https:\/\/internshala.com\/blog\/sales-executive-job-description\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales executive job description<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Post the Job Listing at Targeted Platforms<\/h3>\n\n\n\n<p>Now that you have created a job description, the next step is to post it on job listing websites to attract applications from relevant candidates. You can post the job opening on websites like Internshala. This platform offers a streamlined recruitment process with its comprehensive applicant tracking system (ATS), a built-in chatbox to connect with potential candidates instantly, and assessment tools to finalize candidate selection.<\/p>\n\n\n\n<p>You can also explore other <a href=\"https:\/\/internshala.com\/blog\/employer-best-job-portals-in-india\/\" target=\"_blank\" rel=\"noreferrer noopener\">job portals<\/a> to hire the best talent for your organization.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: Shortlist and Interview Potential Candidates<\/h3>\n\n\n\n<p>After receiving the job applications, the next step is to review the resumes and identify candidates with relevant experience, skills, and qualifications. It is crucial to assess their sales expertise, problem-solving abilities, <a href=\"https:\/\/trainings.internshala.com\/blog\/business-communication-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">business communication skills<\/a>, and <a href=\"https:\/\/blog.internshala.com\/what-is-leadership-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">leadership skills<\/a>.\u00a0<\/p>\n\n\n\n<p>You can ask questions about their previous experience, their management style, and their approach to driving sales growth. You can also ask them to give examples of how they have overcome sales challenges in the past. Here are some interview questions for your reference.<\/p>\n\n\n\n<ul>\n<li>Can you share examples of successful sales strategies you have implemented in the past to achieve and exceed targets?<\/li>\n\n\n\n<li>How do you approach team building, and what methods do you use to motivate your sales team?<\/li>\n\n\n\n<li>Describe a challenging sales situation you faced. How did you overcome it, and what was the result?<\/li>\n\n\n\n<li>In your experience, how do you adapt sales strategies to changing market conditions or industry trends?<\/li>\n\n\n\n<li>What CRM tools or systems are you proficient in, and how do you use them to enhance sales efficiency and customer relationship management?<\/li>\n<\/ul>\n\n\n\n<p>To learn more about relevant questions to test a candidate&#8217;s skills and knowledge, check out our blog on <a href=\"https:\/\/internshala.com\/blog\/sales-interview-question\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales interview questions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6: Make Your Decision<\/h3>\n\n\n\n<p>Once you have completed the interview process, it is time to make your final decision. It involves carefully examining insights from candidates\u2019 resumes, interviews, and assessments and reviewing their skills, experience, and cultural fit. At this stage, share the offer letter and initiate the onboarding process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_Different_Types_of_Sales_Managers\"><\/span>What are the Different Types of Sales Managers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sales managers can specialize in different areas depending on the company&#8217;s products, customers, and sales channels. Each type focuses on achieving sales targets, leading teams, and building customer relationships within its area of responsibility. Here are some examples of different types of sales manager roles:<\/p>\n\n\n\n<ul>\n<li><strong>Regional Sales Manager:<\/strong> Oversees sales operations within a specific geographic region and manages regional sales teams.<\/li>\n\n\n\n<li><strong>Territory Sales Manager:<\/strong> Handles sales activities in a designated territory and works to increase market coverage and customer acquisition.<\/li>\n\n\n\n<li><strong>Retail Sales Manager:<\/strong> Manages sales performance, staff, and daily operations in retail stores to improve customer experience and revenue.<\/li>\n\n\n\n<li><strong>Inside Sales Manager: <\/strong>Leads teams that sell products or services remotely via phone, email, and other online channels.<\/li>\n\n\n\n<li><strong>Field Sales Manager:<\/strong> Supervises sales representatives who meet clients in person to generate new business and maintain customer relationships.<\/li>\n\n\n\n<li><strong>Business Development Manager:<\/strong> Focuses on identifying new business opportunities, expanding markets, and building strategic partnerships.<\/li>\n\n\n\n<li><strong>Key Account Manager:<\/strong> Manages relationships with high-value clients, ensuring customer satisfaction and long-term business growth.<\/li>\n\n\n\n<li><strong>Channel Sales Manager: <\/strong>Develops and manages partnerships with distributors, dealers, and resellers to expand product reach.<\/li>\n\n\n\n<li><strong>Corporate Sales Manager:<\/strong> Handles sales to large organizations and enterprise clients, often managing complex sales cycles.<\/li>\n\n\n\n<li><strong>International Sales Manager: <\/strong>Oversees sales activities in global markets, develops international business strategies, and manages overseas client relationships.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_Does_it_Cost_to_Hire_a_Sales_Manager\"><\/span>How Much Does it Cost to Hire a Sales Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hiring a sales manager entails several costs, including recruitment, onboarding, training, and employee benefits. Among these, the annual salary is usually the largest expense. The salary offered depends on factors such as the candidate&#8217;s experience, industry, location, company size, and sales responsibilities.&nbsp;<\/p>\n\n\n\n<p>The table below shows the typical annual salary range for sales managers in India across different experience levels.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Experience Level&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Average Salary Range<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Fresher<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b93.9 LPA \u2013 \u20b95.3 LPA&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Intermediate-Level&nbsp;<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b95.6 LPA \u2013 \u20b99.1 LPA&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Experienced<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\">\u20b96.9 LPA \u2013 \u20b916.5 LPA&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large  desktop-image\"><a href=\"https:\/\/internshala.com\/post-job?utm_source=is_blog&amp;utm_medium=employer-how-to-hire-a-sales-manager&amp;utm_campaign=employer-web-banner\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"203\" src=\"https:\/\/internshala.com\/blog\/wp-content\/uploads\/2023\/10\/Post-your-job-nowweb-1024x203.jpg\" alt=\"Post job Banner\" class=\"wp-image-21409\" srcset=\"https:\/\/internshala.com\/blog\/wp-content\/uploads\/2023\/10\/Post-your-job-nowweb-1024x203.jpg 1024w, https:\/\/internshala.com\/blog\/wp-content\/uploads\/2023\/10\/Post-your-job-nowweb-672x133.jpg 672w, https:\/\/internshala.com\/blog\/wp-content\/uploads\/2023\/10\/Post-your-job-nowweb-1536x305.jpg 1536w, https:\/\/internshala.com\/blog\/wp-content\/uploads\/2023\/10\/Post-your-job-nowweb-2048x406.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full mobile-image\"><a href=\"https:\/\/internshala.com\/post-job?utm_source=is_blog&amp;utm_medium=employer-how-to-hire-a-sales-manager&amp;utm_campaign=employer-mobile-banner\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"256\" src=\"https:\/\/internshala.com\/blog\/wp-content\/uploads\/2024\/01\/Post-job-mobile-banner.jpg\" alt=\"Post job mobile banner\" class=\"wp-image-21492\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading mobile-image\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Knowing how to hire a sales manager can help you make better hiring decisions and build a stronger sales team. By clearly defining your hiring requirements, listing the essential skills, creating a detailed job description, sourcing candidates through relevant channels, and conducting structured interviews, you can make a confident hiring decision.&nbsp;<\/p>\n\n\n\n<p>Taking the time to evaluate each candidate carefully also improves the chances of selecting someone who aligns with your company&#8217;s culture and sales objectives. Following these steps can help you hire a Sales Manager who can lead your team effectively, improve sales performance, and contribute to your organization&#8217;s long-term success.&nbsp;<\/p>\n\n\n\n<p>If you liked this blog, then check out our blog on <a href=\"https:\/\/internshala.com\/blog\/employer-how-to-hire-a-salesperson\/\" target=\"_blank\" rel=\"noreferrer noopener\">how to hire a salesperson<\/a> to discover effective strategies for hiring the right salesperson.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1784626928803\"><strong class=\"schema-faq-question\">1. <strong>What is the 3-3-3 rule in sales?<\/strong><\/strong> <p class=\"schema-faq-answer\">The 3-3-3 rule in sales is a simple framework that helps sales professionals stay consistent in prospecting, relationship-building, and follow-ups. Every day, a salesperson should aim to:<br\/>&#8211; Contact 3 new prospects to expand the sales pipeline.<br\/>&#8211; Follow up with 3 existing leads to move opportunities closer to conversion.<br\/>&#8211; Strengthen relationships with 3 current customers or clients by checking in, offering support, or identifying upselling and cross-selling opportunities.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1784626952826\"><strong class=\"schema-faq-question\">2. <strong>How to recruit a sales manager?<\/strong><\/strong> <p class=\"schema-faq-answer\">To recruit a sales manager, define the role and required skills, create a clear job description, and advertise the position on relevant hiring platforms. Shortlist candidates based on their experience and sales performance, conduct structured interviews to assess their leadership and sales skills, and select the candidate who best fits your business needs.\u00a0<\/p> <\/div> <\/div>\n<aside class=\"mashsb-container mashsb-main \"><div class=\"mashsb-box\"><div class=\"mashsb-count mash-medium\" style=\"float:left\"><div class=\"counts mashsbcount\">0<\/div><span class=\"mashsb-sharetext\">SHARES<\/span><\/div><div class=\"mashsb-buttons\"><a class=\"mashicon-facebook mash-medium mashsb-noshadow\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Finternshala.com%2Fblog%2Femployer-how-to-hire-a-sales-manager%2F\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Share&nbsp;on&nbsp;Facebook<\/span><\/a><a class=\"mashicon-subscribe mash-medium mashsb-noshadow\" href=\"#\" target=\"_top\" rel=\"nofollow\"><span class=\"icon\"><\/span><span class=\"text\">Get&nbsp;Your&nbsp;Dream&nbsp;Internship<\/span><\/a><div class=\"onoffswitch2 mash-medium mashsb-noshadow\" style=\"display:none\"><\/div><\/div>\n            <\/div>\n                <div style=\"clear:both\"><\/div><\/aside>\n            <!-- Share buttons by mashshare.net - Version: 4.0.42-->","protected":false},"excerpt":{"rendered":"<p>Summary: Hiring the right Sales Manager is crucial for driving revenue growth, improving team performance, and aligning sales strategies with business goals. This guide outlines a six-step hiring process &#8211;<\/p>\n","protected":false},"author":6502,"featured_media":21805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4164],"tags":[5938,5937,5939],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Hire a Sales Manager? (2026 Guide) | Internshala<\/title>\n<meta name=\"description\" content=\"Learn how to hire a Sales Manager in six simple steps. 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