1. Actively engage customers through systemic BTL activations
2. Take ownership for maintaining a smooth offline presence in various BTL campaigns
3. Maintain excellent relationships with all the clients/customers & team members
4. Identify opportunities, keep in mind their effectiveness and cross-sell implications while adhering to brand guidelines
5. Amass footfall & generate leads
6. Handle queries of parents and students proactively
7. Audit and quality monitor of the leads generated to measure effectiveness, and recommendation of improvements as needed
8. Ensure proper conduction of multiple BTL campaigns with proper planning and forecasting based on the location
9. Report the progress to the higher officials on a daily basis
BYJU'S is India's largest ed-tech company and the creator of India's largest K-12 learning app which offers highly adaptive, engaging, and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE, and GMAT. Today, BYJU'S has over 16 million downloads, 9 lakh annual paid subscriptions, and sees the addition of 30,000 students every month. With an average time of 57 minutes being spent by a student on the app every day, the BYJU'S app is making learning enjoyable and effective. Renewal rates are as high as 85%.
Launched in 2015, BYJU'S has become the most loved and preferred education app for students across age groups. Delivering a world-class learning experience, BYJU'S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content, and adaptive learning methodologies.