The candidate will be responsible for managing search engine marketing (SEM) for the Facebook Ad platform with the ultimate goal of increasing visibility, traffic, customer acquisition, and revenue.
Key responsibilities:
1. Plan and create Facebook campaigns adhering to best practices
2. Undertake activities such as writing ad copies, identifying optimum landing page, and campaign mapping
3. Manage and optimize campaigns to ensure the campaign s acquisition and revenue targets are met
4. Manage the implementation of Facebook campaign strategies
5. Ideate innovative ways of reaching the target audience or meet defined marketing objectives through the Facebook campaign
6. Generate daily, weekly, monthly, and ad-hoc campaign performance and other reports
7. Create and maintain project plans to update internal stakeholder on the status of campaign performance and issues
8. Work on gathering and maintaining competition information relevant to the search and other digital channels
9. Stay on top of current search engine news, trends, SEM practices, and emerging items of interest and sharing these with the team
The Label Life is a leading fashion and lifestyle brand. Our editors of style Sussanne Khan, Malaika Arora Khan and Bipasha Basu curate and style trend-focused, signature pieces of home decor, clothing and accessories while personally guiding the shopping experience of our customers. We are a young team of creatively driven minds birthed from varied backgrounds like fashion magazines, fashion styling and fashion e-commerce.
