1. Execute tests, collect and analyze data and identify trends and insights in order to achieve maximum ROI in paid search campaigns
2. Track, report and analyze website analytics and PPC initiatives and campaigns
3. Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
4. Optimize copy and landing pages for paid search engine marketing campaigns
5. Perform ongoing paid keyword discovery, expansion, and optimization
6. Research and analyze competitor advertising links
7. Plan, develop and implement an SEO strategy
8. Work towards organic search optimization and ROI maximization
9. Regularly perform thorough keywords research
10. Identify key SEO KPIs
11. Monitor redirects, click rate, bounce rate, and other KPIs
12. Prepare and present reports regularly
13. Identify our buyer persona to better target identified audiences
14. Identify problems and deficiency and implement solutions in a timely manner
15. Suggest improvements for process and productivity optimization
16. Work with web developers and marketing teams to properly implement SEO best practices
17. Stay up to date with the latest SEO and digital marketing latest trends and best practices
Skill(s) required
Digital MarketingGoogle AdWordsGoogle AnalyticsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
Experienced and knowledgeable digital marketing executive to join our marketing team
Self-motivated, goal-oriented and able to work in a team environment
Candidates having relevant degrees & experience will be given priority
Salary
Duration:
Salary during probation:
After probation:
Annual CTC: ₹ 4,00,000 - 6,50,000 /year
Annual CTC breakup:
1. Fixed component: 80%
2. Variable component: 15%
3. Other incentives: 5%
Perks
Informal dress code 5 days a week
Additional information
As a manager, you will be responsible for planning, implementing, and managing our SEO strategy. As our online presence is extremely important for the success of the business, your position will play a huge role in driving our business' growth and success.
Vardaam specializes in providing website design and development, custom web application development, website support and maintenance, and professional SEO services. To date, Vardaam has served more than 700 B2B and B2C clients from various industry verticals around the globe, providing them with benchmark solutions.
