1. Lead the planning and execution of digital media strategies and tactics, including programmatic, publisher-direct advertising and native placements, email, social media, mobile, SEM, OTT, connected/addressable TV, and other emerging technologies
2. Work on choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time
3. Provide a data-driven rationale for a digital media mix, budget allocation by medium expected performance, and return on investment
4. Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media
5. Create targeting strategies for effectively and efficiently reaching and engaging audiences
6. Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis, and reporting based on media objectives and established KPIs
7. Work on the presentation of digital media recommendations, POVs, analysis and reporting, and other educational information to internal/external clients
8. Manage all facets of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimization, billing and budget reconciliation, and campaign troubleshooting for assigned accounts
Skill(s) required
Digital MarketingFacebook MarketingGoogle AdWordsMS-ExcelMS-PowerPointSearch Engine Optimization (SEO)
We are a digital marketing agency. Our company expertise fulfills a brand's needs and develops a powerful strategy that maximizes profits and improves efficiency and productivity. We plan and execute marketing campaigns, determine the best online platform to invest in, and continually maintain the balance between marketing activities and results. Our expertise and passion lie in creative design and public relations v/s newer and more technical practices. We cover a broad range of industries and have the necessary skills to create ideas and assets and put them in more efficient ways. From web development and web design to SEO, social media, and content marketing, we work to deliver a functional design that not only looks great but also drives business growth.