1. Develop brand strategies, promote brand growth & expansion, implement brand plans & use a variety of data to drive volume & profitability
2. Define & manage the brand & communication strategy using a variety of media
3. Own the development & messaging of the brand narrative
4. Create, execute & manage marketing programs & campaigns
5. Develop product strategies & brand awareness by advertising, public relations, events, distribution & sponsorship
6. Research & identity new brand & business opportunities, including new markets, growth areas, trends, customers, partnerships, products & services
7. Build meaningful brand alliances & distribution partnerships to further the business
8. Grow new leads & lead nurturing processes through email, lead external agencies, when appropriate to effectively manage events, PR, promotional materials & online activities content & social channels
9. Work on conducting research, devising & presenting ideas & sales strategies, promotional activities
10. Maintain & update customer databases, communicate with target audiences & build & develop customer relationships
Skill(s) required
Creative WritingDigital MarketingEmail MarketingEvent ManagementFacebook MarketingProduct ManagementSocial Media Marketing
Graduates in marketing/brand management who are passionate about the toys/DIY/hobby/games industry can apply
Excellent communication and presentation skills
A bachelor's degree in marketing, business, or related field
Salary
Duration: 6 months
Salary during probation: ₹10,000 - 12,000 /month
After probation:
Annual CTC: ₹ 3,00,000 - 3,25,000 /year
Annual CTC breakup:
1. Fixed component: 80%
2. Variable component: 20%
Perks
Informal dress code
Number of openings
2
About BluEncore
BluEncore is an indie game studio that offers a range of products & services in the space of hobbies, toys, and games. As an Indie game studio, we focus on innovation & creativity for a better tomorrow. We believe in transforming ideas into experiences. We revel in great artistic expression and experimental gameplay to bring unique experiences in art games for game aficionados. We are passionate about creating compelling learning experiences. What's more? We also support a sustainable lifestyle. BluEncore sports a range of eco-friendly products from lifestyle & apparel to health & nutrition.
