Marketing Automation Specialist Job

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Marketing Automation Specialist

Bangalore

Start date
Starts Immediately
CTC (ANNUAL)
₹ 4,00,000 - 6,00,000 ₹ 4,00,000 - 6,00,000 /year
Experience
0-5 years
0-5 years experience
Apply By
27 Nov' 20
Posted 3 weeks ago
Job

About the job

Key responsibilities:

1. Work on campaign management, including the creation of emails, landing pages, forms, segmentations, shared lists, program canvas, campaign canvas, and reports
2. Create, plan and execute automated workflows of multi and single-step campaigns - events, journeys, webinars, nurture, etc.
3. Create page tags, custom objects, shared content, and dynamic content
4. Create case studies on complex campaigns, pulling emails, forms, landing pages, campaign reports, and custom reports based on open rate, clickthrough, bounce backs, unsubscriptions, registrations, etc.
5. Verify/Validate/Test the functionality of emails, landing pages, forms, canvas, and hyperlinks through QA
6. Work on the application of A/B testing to the campaigns
7. Direct the responses and leads to the appropriate sales teams
8. Communicate and work effectively within the collaborative team to identify and resolve issues
9. Work with the campaign owners to expand campaigns and increase their effectiveness by analyzing keyword metrics and play a key role in increasing the campaign performance/results

Skill(s) required

Digital Marketing
Earn certifications in these skills

Other requirements

Must have some experience in the relevant field

Must have basic knowledge of HTML coding related to the templates

Salary

Annual CTC: ₹ 4,00,000 - 6,00,000 /year

Annual CTC breakup:

1. Fixed component: 80%

2. Variable component: 20%

Number of openings

2

About CloudInfra

We are building the world's best internal search engine, a Google-like search engine for e-commerce companies. We, at CloudInfra with Expertrec, are challenging many international companies in the field of search. We are led by an ex-Google engineer.
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