Strong grasp of current marketing tools and strategies
Able to lead integrated digital marketing campaigns from concept to execution
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google AdWords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Minimum 1 years experience in the digital marketing field
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Annual CTC: ₹ 3,00,000 - 5,00,000 /year
Annual CTC breakup:
1. Fixed component: 90%
2. Variable component: 10%
A digital marketing executive is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns and maintain and supply content for the organization’s website. The digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and within budget.
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