1. Ideate and build customer acquisition channels - both B2C and B2B
2. Run campaigns to acquire, retain, and up-sell
3. Work on continuous iteration, tracking, and analyzing performance
4. Articulate the company's value proposition and founders vision
5. Own the marketing communication of Unbound across different channels (email/website/social media/marketing materials, etc.)
6. Work on no/low-cost growth initiatives - product-led growth, community building, word of mouth, viral creation, etc.
7. Build, scale & grow B2C and B2B from the ground up across geographies - India, Middle East, South East Asia, Africa, US, and Canada
8. Set up marketing and process automation with a focus on ROI-driven digital marketing
9. Run periodic market research studies to be in tune with customer changing needs, &continue to refine customer segments
10. Benchmark product, services, and the delivery of the company & suggest continuous improvements
Skill(s) required
Digital MarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)
We have an interest in multiple domains. Currently, we are in the process of setting up a new ed-tech company led by senior educators. We have a strong pedigree from premium Indian (NITs, IITs, SP Jain, Symbiosis) and global institutes (Harvard, ESB Business School).
