1. Working on AdWords scripting, AdWords shared library, ad-targeting options, and testing techniques to increase conversions & profits and devising profitable bid strategies
2. Working on AdWords Editor for scaling account and optimizing display, advanced geographic/demographic targeting, remarketing & flexible targeting, scenario creation for the target audience, optimizing display campaigns, mobile ads & rich media ads, optimized ad rotation, dynamic search, and dynamic search ads
3. Working on Facebook & LinkedIn ads manager - lookalike audiences, custom audience, optimizing campaign performance with lowest-cost cap bidding, optimization of ad relevancy using placement asset customization tools, test & learn tools, split testing tools, managing roles & permissions in business manager, bulk campaigns with power editor, and video ads
4. Working on conversion tracking with Facebook Pixel, app installs & engagement ads, conversion lifts, brand lifts, dynamic ads & collection ads, lead ads, offer ads, sales funnel, and retargeting ads
5. Analyzing user behavior and UX on client web platforms, making suggestions on web & app design & messaging, making it a better experience for all visitors, and improving ROI
Skill(s) required
Facebook MarketingGoogle AdWordsSocial Media Marketing