Brand Management Internship

Selected intern's day-to-day responsibilities include:

1. Conduct analysis of the market to understand trends, competitors, and consumers behaviors (both as B2B and B2C)
2. Identify target segmentation and define brand/product positioning
3. Lead in developing seasonal, annual, and long-term marketing strategies and plans for in-line and new products, and in existing and new markets
4. Lead in the development of marketing plans, sales forecasts, profit & expenses for assigned brands/product,s and other marketing opportunities such as promotions, packages, and incentives
5. Identify issues/opportunities and articulate directions/briefs for integrated marketing activities comprised of events, promotions, advertising, online PR plans; and ensure effective implementation and accountability of each activity
6. Build cross-functional relationships internally, especially with sales, product development, legal, and operations teams
7. Create integrated communications by leading and collaborating with respective marketing functions and external marketing resources
8. Be the gatekeeper of schedules around all marketing-related activities and proactively ensure on-time deliverables
9. Monitor and analyze progress made by marketing programs
10. Work on similar other duties as assigned

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