ETBrandEquity is the online avatar of Brand Equity, India's premier source of information, news, and opinion on the marketing and advertising industries. For over two decades as a weekly print magazine and six years as an incendiary TV show, Brand Equity has set the agenda for the Indian marketing and marketing communications industry, chronicling the latest trends, the larger-than-life personalities, and the hottest campaigns and agencies.

ETBrandEquity will be the single largest, most reliable source for information on the latest in the Indian marketing industry: from market share battles, account movements and pitches, quarterly performances of leading consumer goods companies, and the latest movements of key industry personnel.