HalfCute is an on-demand personalization focused gifting & celebration marketplace. The platform is coming soon. More details can be found out when you interact with us. It is started by the team which was built in CakeZone, the number 1 online cloud kitchen based cake delivery platform for ordering cakes online.

Selected intern's day-to-day responsibilities include:

1. Working closely with the catalog team to drive best-in-class content showcase, accurate description, and bridge product content to consumer intent
2. Carrying out internal and external market research to understand customer interests, preferences, and niche creative quotient, unraveling market opportunities, wow factor, and customer delight
3. Collaborating with sales, marketing, and creative team to share ideas, opinions and thrash out viable content-led approaches in order to get to the best customer-focused solution
4. Striving to pick market trends, the latest trends in product presentation to ensure consistent and consumer resonance, marrying it with business and platform goals
5. Working hand-in-hand with technology & product management, you'll push use-cases of product merchandising and showcase, improving the customer experience while satisfying business objectives

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