1. Design, define and execute a comprehensive content marketing plan that includes brand communication, blogs, SEO, social media & email campaigns
2. Understand different media channels like video (YouTube), social networks (LinkedIn), web (blogs, copy), print (brochures), and be effectively able to create content that vows senior technology & product professionals
3. Develop ad & sales copywriting for brochures, flyers
4. Develop online copywriting (blogs, web campaigns, landing pages)
5. Develop press releases, seo content strategy
6. Write/Curate blogs, newsletters and success stories, and testimonial videos
7. Create 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, etc.)
8. Blog on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers
9. Grow subscriber base by providing them regular, helpful content that s in-tune with their needs
10. Collaborate with designers, product marketing, sales, external influencers, and industry experts to produce relevant content that meets the needs of both, key stakeholders and our audience
Institute of Product Leadership is a B-school designed for product professionals. It's essentially a growth incubator, which aims to accelerate the career paths of the selected professionals, chosen based on the outstanding potential for innovation and leadership.
