- Write compelling B2B & B2C content for the Level blog, Newsletter, and external publications, from ideation to delivery to the desired target audience
- Meeting & aligning with the product management, marketing, sales, and design teams to ideate and ensure your content communicates our product effectively to our target audience.
- Creating content for a variety of platforms including blogs, websites, email campaigns, and social media.
- Tracking consumer and content analytics and generating reports and presentations.
- Delivering consistent, high-value content that adheres to our brand guidelines and tone of voice
- Managing & executing content calendars and ensuring that the content remains consistent across all platforms.
- Keeping up to date with content trends, consumer preferences, and advancements in technology.
Skills/Competencies:
- Curious, collaborative, detail-oriented, and proactive
- Storyteller- curious and keen to discern the motivations, behaviors, and preferences of our audiences
- Good understanding of what it means to write for digital channels- blending user experience and storytelling, and how they fit into the bigger picture of content marketing
- Good knowledge of various content platforms such as social media, blogs, websites & emails
- Self-starter, meet deadlines and drive projects forward while being open and - comfortable with iteration and feedback
Prolific: quality is key, but quantity is important too
WhiteCoats is a mobile and cloud-based online technology offering of ValueMomentum, a provider of software and services to insurance, healthcare and financial services firms. WhiteCoats is a digital engagement and collaboration platform for medical practitioners that enables them to be more effective in their medical practices.