The digital marketing executive works closely with the internal marketing team and/or external stakeholders to achieve specific company objectives set by the head of marketing. The digital marketing executive reports to the digital marketing manager.
1. Assist the team in the development of the overall digital marketing strategy
2. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, Email, Mobile, Display)
3. Manage and maintain the client s owned media including websites, mobile apps, and email/CRM software
4. Manage the creation of relevant and engaging digital content for publishing onto various digital platforms for various clients
5. Manage social media marketing campaigns on behalf of clients
6. Manage digital advertising campaigns (SEM, display, social, programmatic)
7. Hands-on experience with managing SEO campaigns
8. Set-up conversion, pixel, and event tracking on the website and across various digital platforms
9. Conduct research on market trends, brand s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
10. Analyze digital marketing analytics reports and share insights with the teams and clients to develop optimization plans
Skill(s) required
Digital MarketingEmail MarketingEnglish Proficiency (Written)Search Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
Blufig is a full-service marketing agency with an exclusive focus on inbound marketing, creative and digital. With over 100 man-years of experience spread across marketing, leadership, design, inbound, digital, and operations, our team is best poised to execute complex marketing programs for enterprises as well as startups.