1. Plan, and build our digital marketing roadmap so as to manage all digital marketing channels/ platforms to ensure brand consistency and standardization
2.SEO: Keyword Planner, Google Trends, Google Webmaster, SEO Auditing
3. Ideate, coordinate, and manage the creation of all digital content such as posting daily on social media platforms, websites, blogs, press releases, podcasts, infographics, videos, etc.
4. Coordinate & collaborate with internal teams and participate in customer research
5. Conduct research to analyze the competition so as to adjust the company s marketing strategy accordingly
6. Come up with innovative campaign ideas to increase audience reach, gain website traffic, shoot up engagement, raise App Installs, and meet other objectives
7. Evaluate end-to-end customer experience across multiple channels and customer touch points.
8. Ensure that all digital initiatives and activities create a measurable impact
9. Review and analyze the website/web pages for areas that can be improved and optimized
10. Identify powerful keywords to drive the most valuable traffic
SMM: Social Media Management tools like ZohoSocial.
Analytics: Google Analytics, Web-Trends, FB Pixel, Google Play Console, Firebase, individual SM analytics like Moz, ahrefs, etc
PPC: Facebook Ads, Google Adwords, YouTube Ads.
Business Toys Private Limited is an ed-tech company focused on gamifying education. We develop web-based games and simulations to deliver a fun-based and an enhanced learning experience.
