1. Content creation & editing:
- Create and edit engaging videos, graphics, and written content for social media, - websites, and marketing campaigns.
- Optimize content formats (videos, images, blogs) for different digital platforms.
- Ensure brand consistency and storytelling across all materials.
2. Social media management:
- Plan, schedule, and publish content across various social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
- Monitor engagement, respond to comment/messages, and interact with the audience.
- Research trending topics, viral content formats, and industry best practices.
3. SEO & website optimization:
- Conduct keyword research and optimize website/blog content for search engines.
- Assist in link-building activities and analyze website performance.
- Monitor trends and implement the best SEO practices for improved rankings.
4. Project coordination & performance tracking:
- Collaborate with different teams (design, video, content, and marketing) to ensure timely execution of tasks.
- Maintain reports, track campaign performance, and suggest improvements based on analytics.
- Ensure deadlines are met and assist in streamlining workflow processes.
5. Research & trend analysis:
- Stay updated with the latest digital marketing trends, tools, and strategies.
- Identify opportunities for content improvement and audience engagement.
- Test new formats, tools, and techniques to enhance digital presence.
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