1. Be responsible for the vision, strategy, and execution of acquisition campaigns for Facebook and Instagram
2. Manage day-to-day execution of paid social campaigns
3. Execute full-funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting
4. Track, analyze, and optimize all digital-first initiatives
5. Monitor and optimize all digital marketing campaigns to maximize engagement & overall ROI against KPIs
6. Ensure ROAS by continuously optimizing campaigns based on learnings from multiple A/B testing (e.g. on creatives, targets, other strategies)
7. Manage digital marketing budget
8. Forecast monthly, quarterly, and annual acquisition numbers, and costs
9. Control all daily, weekly, monthly, event-based, and project-based digital marketing spends, across all digital platforms
10. Construct actionable insights & best practices
11. Analyze all digital marketing efforts & key metrics
12. Report paid campaign results back to key stakeholders
13. Research & champion the latest developments in digital marketing strategy, emerging platforms, advertising innovation, and the competitive landscape
Skill(s) required
Digital MarketingFacebook MarketingInstagram Marketing
NewBase is a 360-degree marketing agency with 5 decades of excellence and a winner of 200+ global awards. We work closely with world-class brands, providing marketing & media strategy, media planning, media buying, content marketing, digital transformation & digital marketing across tourism, fintech, education, automobile, e-commerce & more industries.