Digital Marketing Internship

Selected intern's day-to-day responsibilities include:

1. Plan, optimize, implement and manage paid search campaigns for a variety of clients
2. Ensure PPC campaigns are up and optimized according to brief and best practice guidelines
3. Develop near and long-time paid search strategies and campaigns for clients
4. Manage PPC budgets & keep abreast of PPC and SEM trends
5. Work with the content team to ensure landing pages are effectively optimized for all PPC campaigns to ensure maximum ROI and conversion is possible
6. Perform client specific keyword research & find ways to reduce listing errors on seller dashboards
7. Work with the manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy
8. Track KPIs to assess performance and pinpoint issues
9. Analyze activity and performance of all paid search campaigns and report findings back to the PPC manager and subsequent clients
10. Help outline PPCs strategies for a host of clients

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