Digital Marketing Internship

Selected intern's day-to-day responsibilities include:

1. Understand all elements of an integrated marketing system
2. Curate, create, post & share social media & blog content
3. Instill confidence in and loyalty to our brand
4. Coordinate with the content team and scale the quality of articles
5. Assist in getting good SEO for the website/blog
6. Conduct keyword research using various tools (like Keyword Planner, Moz, etc.)
7. Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
8. Track important SEO metrics including organic traffic, conversion rates and time spent on page
9. Update older content and add effective calls to action (CTAs) to improve user engagement
10. Report on performance metrics comparing them to our SEO goals and benchmarking data
11. Optimize pages for mobile
12. Implement link building strategies and manage backlinks to build online authority
13. Monitor paid search campaigns
14. Follow SEO trends and stay up-to-date with new tools and practices
15. Connect online with prospective students & employees
16. Target and approach students and organizers through groups, pages, etc.
17. Research and look for upcoming events and connecting initially
18. Build Instagram reach
19. Reply to messages received and sending out emails
20. Create a regular publishing schedule
21. Write and proofread creative copy

2