1. Define and implement search marketing strategies and activities
2. Assess websites and tools to recommend keywords, link strategies, and web analytics
3. Manage website - create, automate, and track search and traffic metrics
4. Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
5. Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, and posts from analysts and customers)
6. Keep up-to-date with industry best practices and monitor competitor websites
7. Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with organization goals
8. Work closely with the other team members to meet organization goals
Paathshala Learning Solutions Private Limited is a technology-led consulting organization. Over the last seven years, we have successfully provided sustainable, scalable and cost-effective gamification and learning platforms, products, and consulting solutions to our clients in the areas of OD, L&D, and business operations.
Some of our advocates in this space are Deutsche Bank, Amdocs, DHL, Standard Chartered, Johnson Controls, DHL, Diageo, ICICI Bank, Birlasoft, WNS, SBI Life Insurance, L&T Construction - Transportation Infrastructure, India Bulls Home Loans, Zone by the Park, Mobile Store, Funfirst, and Jeena & Company.