Digital Marketing Internship

Selected intern's day-to-day responsibilities include:

1. The role described herewith is for a PPC and Adwords professional with a highly analytical mind and a data driven approach who can strategize, manage, and execute campaigns.
2. Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
3. Developing strategies to improve various metrics and ROI. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
4. Manage and maintain updates for large keyword lists.
5. Create and manage bulk operations/automatic rules for bid adjustments to optimize budget utilization
6. Provide creative copy suggestions and graphical ad templates
7. Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
8. Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
9. Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
10. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

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