1. Using Google Analytics and other analytics software for data mining and analysis
2. Establishing statistical validity of the data and conducting hypothesis testing (using R/Python/Excel as required)
3. Conducting exploratory analysis on the data and providing actionable insights
4. Building reports in Excel, Tableau, Looker, etc.
5. Working upon day-to-day data analysis requirements, data visualization, and any data & reporting requirements
6. Implementing new algorithms for optimization, recommendation, attribution, and emerging real-time consumer analytics
7. Preparing and maintaining master report for the entire set of activities, including daily activity, daily spends of SMM, SEM, campaigns - client wise, etc.
8. Communicating & coordinating with internal teams for various data requirements
9. Working on report preparation, maintenance of data, and making reports in Google Excel sheet
10. Handling admin data management for the same
DG7 Solutions is an analytics-focused, research-based consulting partner for medium and large organizations offering end-to-end digital marketing solutions. We help companies meet the dynamic challenges inherent in the online space by analyzing their product and service portfolio and systematically developing an online strategy for achieving the desired business objectives. We have core expertise in the B2B sectors. We cover all technology, online channels, and media as a part of our strategy and operations. Consistent with our vision and mission, we are learning and innovating in formulating the right mix of technology and execution strategy to maximize ROI. Our approach is simple yet effective - target, measure, and optimize.