1. Execute tests, collect and analyze data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns
2. Track, report, and analyze website analytics and PPC initiatives and campaigns
3. Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
4. Optimize copy and landing pages for search engine marketing
5. Perform ongoing keyword discovery, expansion, and optimization
6. Research and implement search engine optimization recommendations
7. Research and analyze competitor advertising links
8. Develop and implement link building strategy
9. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
10. Work with editorial and marketing teams to drive SEO in content creation and content programming
11. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Skill(s) required
Digital MarketingSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
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