1. Develop and manage digital marketing campaigns
2. Oversee a social media strategy and can implement
3. Manage and maintain the organization s website(s)
4. Optimize content for the website and social networking accounts such as Facebook, Instagram, LinkedIn, and Twitter
5. Perform and execute all digital marketing campaigns like influencer marketing, media planning, performance marketing, media collaborations, etc.
6. Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
7. Meet periodic KPI and deadlines and submit reports
8. Continually work on the search engine optimization of the website(s)
9. Fix any errors or bugs in online content
10. Create and execute SMS and e-mail based marketing campaign
11. Check post, edit, and format online content on run time
12. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Skill(s) required
Digital MarketingFacebook MarketingGoogle AdWordsInstagram MarketingProduct Lifecycle Management(PLM)Search Engine Optimization (SEO)
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