1. Develop and manage digital marketing campaigns
2. Oversee our social media strategy
3. Write and optimize content for the website and social networking accounts such as Facebook and Twitter
4. Track and analyze website traffic flow and provide regular internal reports
5. Continuously work on the Search Engine Optimization of the websites
Ads related responsibilities:
1. Setup and optimize Google AdWords, Facebook Ads, LinkedIn Ad campaigns, etc.
2. Set up remarketing tags
3. Create ads, set, and optimize cost and bids
4. Plan, prepare and execute strategy including keyword research and search engine advertising
5. Write and test ad copy and launch new advertising programs
6. Optimize bids and keywords across multiple websites
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7. Manage the ongoing campaigns, design the budget and execute campaigns successfully
8. Monitor Google Analytics, website traffic analysis and take up new initiatives for website
9. Create performance reports with recommendations for improvements
10. Work directly with an account manager to optimize PPC campaigns
11. Manage and optimize existing PPC campaign components including, but not limited to ad copy, bid prices, cost per conversion, cost per click, keyword research, etc.
Skill(s) required
Digital MarketingEnglish Proficiency (Written)Search Engine Marketing (SEM)Search Engine Optimization (SEO)Social Media Marketing
IDDCR was founded in April 2007 when LAXAI established its presence in India as LAXAI AVANTI Life Sciences to focus on drug discovery solutions. To have a reinforced focus and commitment on the education, IDDCR was created as a separate legal entity in April of 2010. IDDCR is a leading functional service provider (FSP) of quality services and resources providers in clinical data management, regulatory, medical writing, clinical operations, drug safety, biostatistics and SAS programming globally. Our employees experienced professionals across the United States and India primarily engaged in the areas of biostatistics and SAS programming, data management (EDC, hybrid, and paper), CDISC consulting, pharmacovigilance, medical writing, and training. IDDCR offers a training program for corporate at their facility or the client site.