1. Work on SEO, social media marketing, content marketing, email marketing, mobile marketing, marketing analytics and affiliate marketing
2. Develop, maintain, and track the social media calendar and schedule posts accordingly on different platforms strategically
3. Create, post and manage content using Meta Business Suite
4. Create original text, image, and video content for all platforms
5. Develop, post, and manage ads on social media and analyze their engagement to present a thorough report
6. Identify relevant influencers of the industry, reach out and connect with them
7. Define a target audience and create content for email marketing campaigns and mobile/WhatsApp marketing
8. Analyze the findings and insights of social media pages, contents, and ad campaigns and create & present reports on the same
Alokya is a woman-operated brand that believes in 'Safalta baatne se badhti hai,' which translates to - success multiplies when it is shared. The brand was established to improve society and provide the community of indigenous artists of India with a platform to promote and endorse their art through our innovative artisanal products. India has a vast, intricate history, parts of which are only alive in the stories passed down through our traditional art forms. Alokya attempts to reconnect to these stories and bring them to the mainstream. As a sustainable brand, we are well aware of our duties. Harking back to the traditional ecological practices of Indian culture, we emulate the values and aim to spread knowledge worldwide. We deliver a gratifying and fulfilling way to enjoy luxury and appreciate art.
