GUVI (Grab Ur Vernacular Imprint) is an IIT Madras-incubated online learning and mentoring company. GUVI was awarded 'Top 25 Social Entrepreneur of the year 2016' by AFI. We help people learn information technology courses in their native language (English) to accelerate their skills and make them more employable through online mediums. To date, over 1.5 lakh students from 11 states have been part of our platform.
1. Develop and execute online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation, etc.
2. Identify, develop, optimize growth channels (YouTube, Instagram, Facebook, Twitter ) to drive traffic
3. Analyze market data and user feedback (campaign results, conversion rates, traffic, etc.) to shape up marketing strategies
4. Manage/Perform third-party partnerships and co-branding activities
5. Provide inputs for content development and optimization, advertising, etc
6. Plan and execute initiatives with celebrities/influencers to reach the target audience through different channels
