1. Conceptualizing & executing campaigns basis in-depth user understanding and constantly monitoring, optimizing, and tracking key metrics to maximize conversions
2. Performing post-evaluations on campaigns & generate insights
3. Developing action plans for achieving and measuring organic search campaign success, including determining key metrics and developing processes for measurement and optimization
4. Analyzing search volumes and identifying key (branded and unbranded) search terms to create a content marketing strategy
5. Choosing the most effective channels for delivering your content and identifying strategies for improving content s value to the end consumer
6. Analyzing backlinks to client and competitor sites to identify outdated links, 404s, incorrect redirects, or opportunities for competitive improvement
7. Driving online user registration, adoption, and usage (DAU/MAU on website & app)
8. Planning and executing the overall email marketing strategy and grow a list of subscribers
9. Maintaining the list of email subscribers
10. Gaining a deep understanding of visitor behavior & technical build of tagging and analytics systems to help create the best visitor experience and increase conversion
11. Diagnosing and troubleshooting technical and data reporting issues, ensure proper content display, correct analytics set-up and properly manipulate JavaScript, HTML, and CSS or appropriate systems/code
Kraftshala makes India's most loved marketing and sales training programs with an advocacy score of 95%. We believe that education becomes a lot more fruitful, and a lot more fun, when you get kickass practitioners and real experts to train emerging talent. Our programs are built on frameworks and examples from the best in the industry and they are consistently updated with the latest, cutting-edge tools & learnings from the field. This is why S&M professionals from India's top consumer companies (like Unilever, P&G, Nestle, Yum! Brands, etc.) as well as students currently studying in the best business schools of the country (IIMs, ISB, FMS, XLRI, SP Jain, IIFT, etc.) find value in our programs (remember 95%?). We are a team that is gunning to bring transformative changes to India's higher education ecosystem. Welcome to the ride!