Email Marketing Internship

Selected intern's day-to-day responsibilities include:

1. Work on email campaign creation and assist with the planning, implementation, and evaluation of email campaigns across all internal channels
2. Conduct market research and assist with the analysis of competitive marketplaces, monitor and identify market trends to incorporate into email campaigns
3. Work on portfolio development and support the email marketing team with the optimization of the deal portfolio and find new products for sourcing
4. Work on data analysis and analyze performance results and find new ways to improve conversion by assessing the collected data
5. Report back on findings to the email marketing team
6. Ensure email campaigns are aligned with all channels including social media
7. Manage freelance copywriters
8. Create and manage email marketing landing pages from building the landing page, to running A/B testing and interpreting results
9. Create and manage data segments within the customer data platform to use across email campaigns
10. Monitor, measure, and capture campaign activity - day to day this may include updating the approvals tracker and critical path
11. Build and coordinate the monthly retailer newsletter and manage and update the marketing calendar with the help of the accounts and marketing teams
12. Assist in writing clear campaign and creative briefs, both for designers and copywriters, ensuring consistency with brand guidelines

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