1. Collaborating with the marketing team to understand needs, review scripts, design storyboards, and create & edit graphics catering to the brand identity
2. Editing/Creating posts for social media, ad creatives, banners, etc.
3. Using creativity and artistic techniques to tell a story or provide information in visual form
4. Proposing ideas and working on creating rich content for social media
5. Developing concepts, graphics, and layouts
6. Working with and understanding the vision and the mindset of the branding team
Tathastu, the next-generation innovation lab, is Future Group's initiative to provide a new-age retail experience, combining the physical with digital and enhancing it with data. We are creating next-generation consumer interactions by combining AI/ML, data science, and emerging technologies with consumer platforms.
The e-commerce vertical under Tathastu has developed online consumer platforms for Future Group's portfolio of retail brands - Easyday, Big Bazaar, Central, Brand Factory, aLL, Clarks, and Coverstory. Backed by our network of offline stores, we have built a new retail platform that merges our online & offline retail streams. We use data to power all our decisions across our products and build internal tools to help us scale our impact with a small closely-knit team. Our widespread store network, robust logistics, and technology capabilities have made it possible to launch a '2-hour delivery promise' on every product across fashion, food, FMCG, and home.