1. Understand our business requirements and any technical limitations,
2. Conceive and conduct user research, interviews, and surveys, and translate them into sitemaps, user flows, customer journey maps, wireframes, mockups, and prototypes
3. Design the overall functionality of the product, and in order to ensure a great user experience, iterate upon it in accordance with user-testing
4. Translate concepts into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences
5. Facilitate the client s product vision by researching, conceiving, sketching, prototyping and user-testing experiences for digital products
6. Design and deliver wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces
7. Identify design problems and devise elegant solutions
8. Make strategic design and user-experience decisions related to core, and new, functions and features
9. Take a user-centered design approach and rapidly test and iterate your designs
10. Collaborate with other team members and stakeholders
