1. Collaborating with the central campaigns team in building the brand vision, identity, and its rollout in the entire organization
2. Acting as a part of the creative voice from the brand in offering feedback and shaping large ATL campaigns
3. Working closely with the social media team to build powerful and innovative campaigns on an on-going basis and owning all non-ATL campaign creation assets for the brand, including social videos
4. Working on creatives and copy for all key brand communication assets including social media, mailers, notifications, and more
5. Working according to brand guidelines, and ensuring appropriate renditions for the city, social media, packaging, and other core initiatives
6. Working closely with the research and effectiveness team on the impact of creatives and campaigns and using inputs to refine creative strategy further
7. Designing for OOH, digital, and print media
Skill(s) required
Adobe After EffectsAdobe Creative SuiteAdobe Illustrator
SuprDaily is a daily delivery service in India. Starting with milk, the company delivers the most frequent daily needs to consumers via a subscription model. Founded by alumni of IIT and IIM, the company is pioneering the micro delivery e-commerce model in India. The company is a Y Combinator startup and is currently backed by Swiggy. With a commitment of $100 million from Swiggy, the team is scaling its unique supply chain nationally to serve more than 1 million households every single day. Y Combinator is one of the top American seed accelerators and its portfolio includes Airbnb, Dropbox, InstaKart, Reddit, and about 1500 other startups across the globe.
Swiggy is on a quest to bring convenience to over 100 million Indians over the next 5 years. The investment in SuprDaily is a part of its core strategy to expand the reach of the consumer base as well as fulfilling the daily needs of a consumer leveraging the power of the milk railroad.
