1. Understand the existing customer base and focus on demand generation
2. Improve traffic to the product by ideating, designing and executing a combination of SEM, SEO, content marketing and offline marketing efforts
3. Conversion optimization, analyze existing funnels, identify bottlenecks, and implement improvements by working with the tech, design and sales teams
4. Develop clear and provable growth hypotheses, validate them through low-cost experiments, and scale the successful ones
5. Perform A/B test of various aspects of the conversion funnel from ad-copies to website design elements, analyze the data, and draw insights
Skill(s) required
Data AnalyticsGoogle AdWordsGoogle AnalyticsSearch Engine Marketing (SEM)Search Engine Optimization (SEO)
Vidyalai is an online learning platform that aims to revolutionize education in India by making quality education accessible and affordable. Started by IIT Madras alumni, Vidyalai is one of the fastest-growing startups in the country, with users from more than 10 countries.
We enable students to attend live one-to-one classes from the top tutors in the country. Our tutors are selected from top institutes like IITs, BITS, AIIMS, NITs, etc. Through a video chat and a collaborative online whiteboard, our state-of-the-art online classrooms enable students from all over the country to learn directly from top tutors, without any constraints of geography.
