1. Creating, deploying, maintaining, and improving the digital marketing foundation of the whole marketing team, enabling us to efficiently test ideas, and scale our marketing initiatives across geographies
2. Creating and implementing marketing content including case studies, web content, video assets, digital marketing campaigns, and press releases
3. Working on lead generating campaigns to support corporate and product marketing plans
4. Supporting the planning & execution of marketing campaigns, guest blogging engagements, press relations, SEO & SEM among others
5. Writing copy for social media posts, promotional emails, and other marketing collateral
6. Assisting in the creation of written, video, and image content for marketing channels
7. Participating in marketing brainstorming sessions
8. Assisting in the management of website SEO, brand social media & influencer marketing initiatives
9. Measuring and reporting the results of marketing initiatives
10. Discussing technical solutions with peers and providing innovative new ideas to solutions
11. Analyzing trends, blog performances, and SEO data to identify high-impact content topics
12. Working on email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management
13. Planning and monitoring the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc.)
The Solar Labs was founded by IIT alumni with a vision to accelerate solar adoption in India. We believe that we can do this best by empowering solar companies and new entrepreneurs and providing them with technology.
