1. Work to have an in-depth understanding of the values we stand for and the intent behind our products
2. Help weave stories that will cover the why, what and how of the projects we work on
3. Bring together all the segments of a story and build a comprehensive narrative across Facebook, Instagram, Twitter, and our blog to make people aware of 21Fools, our products, and the projects we work on
Note: Our social media strategy's purpose is not just to draw attention to our brand by publishing click-worthy content, but to share meaningful content, and a consistent story across platforms and make people follow our work through them. This can range from an Instagram story of how to plant the paper' or writing a detailed blog post about a new project for a corporate turned out.
Skill(s) required
Creative WritingDigital MarketingEnglish Proficiency (Written)Facebook MarketingInstagram MarketingMS-OfficePhotographySocial Media Marketing
21Fools is a homegrown brand that handcrafts sustainable stationery products working with farmers, rural craftspersons & artisans from the villages of India.
In 2014, from a small workshop in Sanganer, Rajasthan, our craftspersons community, introduced Plantable Paper which has now become one of the best innovations in the sustainable paper industry of India. Along with our sustainable stationery unit, we have two workshops in Rajasthan - One which creates concept-based products from reclaimed wood and the second, a stitching unit that manufactures organizers, backpacks, laptop sleeves, diaries & tech tool kits from rPET fabric, cork fabric & handwoven cotton fabric.
Clients - Google, Meta, YouTube, BMW, Mercedes, Maruti, BOSCH, BCG, Barclays, Mahindra, Godrej, Reliance, Unilever and over 500+ clients.
