Raptor Supplies is looking for a data attribution analyst to enhance our existing attribution work by creating cohesive reporting, introducing the latest approaches, and working collaboratively to integrate these methods into the client organization.
1. Developing and delivering cohesive attribution reporting combining conversion data, marketing mix models (MMM), multi-touch attribution (MTA), last-touch attribution (LTA), and attitudinal studies
2. Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
3. Working with strategy, business intelligence, and advanced analytics teams to improve and streamline data delivery for MMM
4. Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
5. Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all marketing activities (media, creative, CRM, and e-commerce)
We're looking for strong, impactful work experience, which typically includes:
1. Communicating MMM Analysis to non-technically minded clients
2. Strong analytical, critical thinking, and problem-solving skills
3. Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
Raptor Supplies is a leading e-commerce portal offering more than 7,50,000 high-quality MRO products and industrial supplies to SMEs, large corporate and public-sector organizations in the UK, Ireland, Europe, Middle East, Africa, and Asia. The company's offerings include a broad range of abrasives, cleaning tools, electrical equipment, fasteners, hand tools, hardware, lab supplies, lighting solutions, material handling, and machining tools from more than 2400 renowned brands across the globe.
