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Market Research (Analytics) Internship in Mumbai at Tata Class Edge

Market Research (Analytics)

Tata Class Edge


Start Date Duration Stipend Posted On Apply By
2 Months ₹5000 /Month 15 May'19 27 May'19
Summer Internship
About Tata Class Edge (http://www.tataclassedge.com):
Bringing innovation to education with Tata Class Edge, a division of Tata Industries. Incorporated in 2011 out of Tata Interactive Systems - a global leader in eLearning and simulations with a legacy of 25 years. Tata Class Edge entered the space of school education in India in 2011, with the aim of innovatively using technology to improve learning outcomes for children. With a highly energized team of multi-disciplinary specialists, Tata Class Edge constantly innovates in pedagogy, technology, and content aimed enhancing learning experiences. Tata Class Edge provides an innovative and comprehensive instructional solution that empowers teachers to teach better, with an effective blend of curriculum-mapped classroom activities and interactive technology. Tata Class Edge's proprietary instructional framework, multiple learning experiences (MLEX) model, makes use of distinct types of activities that promote social and thinking skills in students, including critical thinking, creativity.
About the Internship:
Selected intern's day-to-day responsibilities include:

1. Meet publishers & book distributors to understand the book distribution market
2. Collect data on the decision-making process for stocking books, sales process, product designs, pricing and promotions
3. Compile and analyze data using modern and traditional methods
4. Perform valid and reliable market research through SWOT analysis
5. Use online databases to confirm findings through secondary research
6. Provide competitive analysis on various companies' market offerings, identify market trends, pricing/business models, sales and methods of operation
7. Interpret data, publish reports and make recommendations
8. Create & publish surveys to gather product-related insights
9. Provide in-depth landscaping of the book distribution market to understand the decision-making process, sales process, product designs, pricing, and promotions
# of Internships available: 2
Skill(s) required: MS-PowerPoint, Statistical Modeling and MS-Excel (Learn MS-Excel)
Who can apply:
Only those candidates can apply who:
  1. are available for full time (in-office) internship
  2. can start the internship between 13th May'19 and 12th Jun'19
  3. are available for duration of 2 months
  4. are from Mumbai, Mumbai and neighboring cities
  5. have relevant skills and interests
Certificate, Free snacks & beverages.

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