1. Generating high quality leads through BTL campaigns
2. Managing the BTL activity's operations to ensure the campaign's proper trade-economic
3. Identifying and exhibiting the product to potential customers at various customer touchpoints such as malls, supermarkets, gaming zones, toy stores, department stores, and residences
BYJU'S is India's largest ed-tech company and the creator of India's largest K12 learning app which offers highly adaptive, engaging, and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE, and GMAT. Today, BYJU'S has over 16 million downloads, 9 lakh annual paid subscriptions, and sees the addition of 30,000 students every month. With an average time of 57 minutes being spent by a student on the app every day, the BYJU'S app is making learning enjoyable and effective. Renewal rates are as high as 90%.
Launched in 2015, BYJU'S has become the most loved and preferred education app for students across age groups. Delivering a world-class learning experience, BYJU'S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content, and adaptive learning methodologies.
