1) Actively engage customers through systemic BTL ( Below The Line ) activations
2) Required to take ownership for maintaining smooth offline presence in various BTL campaigns - Malls, Hypermarkets, Supermarkets, Railway Stations, Door - to - Door Activities
3) Maintaining excellent relationships with all the clients/customers & team members
4) Responsible for identifying opportunities, keeping in mind their effectiveness and cross selling implications while adhering to brand guidelines
5) Responsible for amassing footfall & generating leads
6) Handling queries of parents and students proactively
7) Auditing and quality monitoring of the leads generated to measure effectiveness, and recommendation of improvements as needed.
8) Ensuring proper conduction of multiple BTL campaigns with proper planning and forecasting based on the location
9) Reporting the progress to the higher officials on a daily basis.
BYJU'S is India's largest ed-tech company and the creator of India's largest K-12 learning app which offers highly adaptive, engaging, and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE, and GMAT. Today, BYJU'S has over 16 million downloads, 9 lakh annual paid subscriptions, and sees the addition of 30,000 students every month. With an average time of 57 minutes being spent by a student on the app every day, the BYJU'S app is making learning enjoyable and effective. Renewal rates are as high as 85%.
Launched in 2015, BYJU'S has become the most loved and preferred education app for students across age groups. Delivering a world-class learning experience, BYJU'S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content, and adaptive learning methodologies.
