1. Working on client management - briefing, marketing calendar for social media client, timely delivery, drafting strategic briefs for communication requirements, and setting up processes for recurring requirements
2. Working on pitch strategy, user research, competition mapping, insights development, consumer acquisition & retention strategies, and driving aggressive top-funnel strategies
3. Conceptualizing strategic briefs and identifying conumer insights & commnuication objectives for new client deliverables - for the creative team to create impactful communication
4. Engaging in analytics & performance reporting for social media clientele
5. Conceptualizing and spearheading strategies for clients to build the brand, marketing & content, proactively being on top of new trends, industry & competition news, and developing insights
6. Planning and implementing project checklist per client - to ensure error-free, timely deliveries - timelines, interdependencies between teams & clients
7. Interfacing with the client on a frequent basis
Founded in 2018, Life & Half has driven success for some of the best-known consumer brands in India like Zomato, Oyo, CarDekho Gaadi, Indian Express, and Gaana. Life & Half creates signature content formats, videos, identities, and websites for consumer brands.