The objective of BTL marketing is to generate leads through on-ground activities.
We identify potential customer touch-points, like for eg. residential apartments, corporates, tech parks, colleges etc
In this setup, upGrad representatives will interact with potential customers to generate leads by convincing them to book a free career counseling session.
Job Overview
Visiting apartments/corporates and onboarding them for the campaign
Working with agencies in planning and executing the campaigns
Representing upGrad across various BTL campaigns in residential apartments, corporates, tech parks etc
Making sure all operational and branding parameters are met as per campaign requirements
Interacting with potential customers and convincing them to take up a free career counseling session
Work Timings
6 days a week
Weekends working
7-8 hours a day
Important Requirements
Personal Vehicle (Mandatory)
Corona Insurance
Daily Update of Arogya Setu App
Masks are mandatory
Desktop or laptop with internet connectivity (Mandatory)
Compensation
Duration for the internship shall be 3 months. For this period, the compensation would be between 15000-20000/month based on the location.
Desired Candidate Profile:
0 to 2 years of experience of working in Sales/Marketing
Only those candidates can apply who:
1. are available for full time (in-office) internship
2. can start the internship between 15th Jan'21 and 19th Feb'21
3. are available for duration of 3 months
4. have relevant skills and interests
UpGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, UpGrad is creating an immersive learning experience - anytime and anywhere.
