Marketing Internship

Selected intern's day-to-day responsibilities include:

1. Generating and qualifying leads via calls (mainly) as well as via social network, e.g. social listening (monitoring of needs of the potential customers, e.g. potential customer will post a need for a solution - we can see and react to it by offering the solution) and execution of demand generation campaigns
2. Generating and qualifying leads through different approaches (call/outbound email/video engagement/phone campaigns, email actions aligned with Marketing and Sales. Strong focus on cooperation in order to reach out to the necessary person
3. Regularly reviewing lead/opportunity pipeline and progression; maintaining of the updates of the opportunities

Opportunity and lead nurturing

1. Supporting follow up on aging/stagnant leads and helping to identify opportunities to re-energize back into an active sales cycle. Pushing of some leads where the interest is very low in order to increase the interest by using activities e.g. to invite for marketing events, sharing additional information/ material
2. Planning activities in close alignment with sales executives for most efficient opportunity acceleration
3. Arranging initial customer meetings for Sales to push leads and opportunities along the sales funnel

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