1. Manage the strategy and setup of campaigns
2. Connect with influential media outlets and journalists to promote conferences
3. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including social media posts, newsletter, e-blasts, webinars, website content, etc.) (optional)
4. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
5. Build, manage and run the company s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may deem relevant
6. Explore new ways to engage and identify new social networks to reach our target buyers
7. Track, measure, and analyse all initiatives to report on social media ROI
8. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral
Established in 1984, Unicom is an events and training company specializing in the areas of business, IT, and quantitative finance. The company's products include conferences, public and in-house training courses (including certified training) and networking events.
