Marketing Internship in Multiple locations at UpGrad (UpGrad Education Private Limited)
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Start Date
Starts immediatelyImmediately
3 Months
15000-20000 /month
Apply By
24 Jan' 21
Internship with job offer
Internship with job offer
155 applicants
About UpGrad (UpGrad Education Private Limited)
UpGrad is an online higher education platform providing rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, UpGrad is creating an immersive learning experience - anytime and anywhere.
About the internship
BTL marketing at UpGrad: The objective of BTL marketing is to generate leads through on-ground activities. We identify potential customer touch-points, like for eg., residential apartments, corporates, tech parks, colleges, etc. In this setup, UpGrad representatives will interact with potential customers to generate leads by convincing them to book a free career-counseling session.

Selected intern's day-to-day responsibilities include:

1. Visiting apartments/corporates and onboarding them for the campaign
2. Working with agencies in planning and executing the campaigns
3. Representing UpGrad across various BTL campaigns in residential apartments, corporates, tech parks, etc.
4. Making sure all operational and branding parameters are met as per campaign requirements
5. Interacting with potential customers and convincing them to take up a free career counseling session
Who can apply

Only those candidates can apply who:

1. are available for full time (in-office) internship

2. can start the internship between 8th Jan'21 and 12th Feb'21

3. are available for duration of 3 months

4. have relevant skills and interests

Other requirements

1. Should have a personal vehicle and coronavirus insurance

2. Should daily update the Aarogya Setu app

3. Masks are mandatory

4. Should have a desktop or laptop with internet connectivity (mandatory)

5. Should have 0 to 2 years of experience of working in sales/marketing

6. Should have excellent communication skills in English and Hindi

7. Should be driven to interact with people

8. Should be looking to improve their interpersonal skills

Certificate Informal dress code Job offer
Additional Information

The duration of the internship shall be 3 months. INR 15000-20000/month will be given as compensation. Post this period, based on performance, candidates shall get an offer for the post of marketing executive. The compensation for the same shall be shared post-confirmation.

Number of openings

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