Marketing Internship

Selected intern's day-to-day responsibilities include:

1. Visiting apartments/corporates and onboarding them for the campaign
2. Working with agencies in planning and executing the campaigns
3. Representing UpGrad across various BTL campaigns in residential apartments, corporates, tech parks, etc.
4. Making sure all operational and branding parameters are met as per campaign requirements
5. Interacting with potential customers and convincing them to take up a free career counseling session

Note: Candidates will be working on BTL marketing at UpGrad. The objective of BTL marketing is to generate leads through on-ground activities. We identify potential customer touch-points, for eg. residential apartments, corporates, tech parks, colleges, etc. In this setup, UpGrad representatives will interact with potential customers to generate leads by convincing them to book a free career counseling session.

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