1. Creating and handling PPC campaigns
2. Performing ongoing paid keyword research, expansion, and optimization
3. Providing recommendations and executing strategies for keyword opportunities, ad copy creation, campaign structuring, targeting
4. Ensuring PPC campaigns are up and optimized according to brief and best practice guidelines
5. Monitoring and analyzing campaigns to meet revenue goals
6. Executing A/B tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
7. Handling a portfolio of accounts and taking end to end ownership
8. Collaborating with the sales and development teams to create converting landing pages to achieve advertiser's delight
9. Keeping up to date with the latest industry trends
10. Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
11. Collaborating with the business development team to create business documents like proposals, the scope of work
Skill(s) required
Digital MarketingEnglish Proficiency (Spoken)English Proficiency (Written)Search Engine Marketing (SEM)Social Media Marketing
Percoyo Private Limited is a strategic digital consulting company based out of Bangalore, India. It was bootstrapped in the year 2010 by 5 friends with its initial name as Googolplex Corporation and later renamed Percoyo in the year 2015. As a strategic digital consulting company, it offers various services across five domains such as design, development, digital marketing, support, and consulting. Today, we are proud to work with some of the Fortune 500 companies and 200+ clients across the globe under various industry verticals. In 2016, our company was awarded 'Hot in Bangalore' by Owler out of 5100+ IT companies in Bangalore.